Hey, it’s Lavinia 🖖
I’m a digital product designer, currently at Potato
I solve complex business problems through human-centred design - one interaction at a time.
Selected work
Note: most of my client names can’t be disclosed, therefore logos and sometimes brand colours have been changed.
UX Design | UI Design | User Research
Helping employees track their orders and incidents
Client: Public sector organisation
UX Design | UI Design | User Research
Improving the online shopping experience through product recommendations
Client: One of the largest supermarket chains in the UK
User research | UX Design | Design Strategy
From crisis to recovery - helping UK charities get back on their feet
Client: Business in the Community
Where I currently bring most value
I have a generalist approach to design and I enjoy being involved in the end-to-end process - from making sure we’re solving the right problem to shipping the right solution and ensuring it’s serving people’s needs long term.
User experience design
You’re likely to hear me talk about user needs all day every day, because I obsess over the users I solve problems for, regardless of who they are.
I care about the look and feel of the products I bring to life as much as I care about their usability.
Design thinking
I believe design is a team sport, and design thinking gives us the tools to play if effectively.
It also allows us to explore and test multiple possibilities and ensure we’re always solving the right problems.
User research
While I don’t always lead on user research, I always love to immerse myself in it, be part of the process and be close to the people I strive to solve problems for.
I have worked in teams with dedicated researchers and in teams where I had to do it myself, and I am perfectly happy with both scenarios. Either way, I start each project with either conducting, participating in or learning about previous UR.
Current location